Craig began his career as a corporate lawyer, specializing in intellectual property law at Fried, Frank, Harris, Shriver & Jacobson LLP in New York. While at Fried Frank, he was part of a team that did everything from negotiating multi-billion dollar M&A transactions to overseeing portfolios of trademarks and patents for large corporations. One of his fondest memories was negotiating a deal with a book publisher on behalf of the late Supreme Court Justice Ruth Bader Ginsburg.

After practicing law for five years, Craig found that he had a deeper passion for championing creators than corporations. He decided to leave his legal career behind and moved to Los Angeles to pursue his passion. He joined CAA, where he spent over a decade in the motion picture literary department. As a film agent, Craig developed a reputation for discovering emerging talent and breaking writers and directors from television and theater into film.

As the modern TV renaissance introduced shows like Mad Men, Breaking Bad, Game of Thrones, and Homeland, most of Craig’s film clients developed an interest in also working in TV. He determined that he would be most valuable to his clients if he could work more closely and represent them in both film and TV. In 2016, Craig moved into management and joined The Shuman Company.

In 2020, Craig founded Map Point with the mission to better navigate the changing entertainment landscape. Map Point is designed to further nurture the creative visions of his clients, discover and launch the careers of the next generation of exceptional creators, and elevate previously underrepresented voices.

Craig lives in Los Angeles with his wife, their two children, and their pet turtle, Jerry.